Our Story

Velluto, a brand borne out of love and passion, holds within its essence the lofty mission of preserving and promoting the authentic Iranian culture. Our primary aim is to bring forth the artistry of Iranian women, gifted with talents that evoke emotions and capture the spirit of their homeland.

As we forge ahead with our aspirations, we are humbled by the realization that our legacy will endure, even if we are but fleeting shadows in the passage of time. Through the medium of art, we believe that our dreams and aspirations will be forever etched in the hearts and minds of future generations.

We take pride in our role in shining a light on the beauty and depth of Iranian art, for it is a celebration of the intricate tapestry of our culture. Velluto stands tall as a collection that embodies the soul and spirit of Iran, an ode to the untold stories of our forefathers, and an homage to the boundless creativity of Iranian women.

  • Our Collections

    Discover our collection of home decor and festive attire, specially designed for Iranian celebrations such as Yalda and Norouz. Experience the beauty of Iranian culture with our exquisite selection of traditional pieces.

  • Velluto Mission

    Velluto showcases the exceptional artistry of Iranian women, promoting and supporting their creative talent. Our collection celebrates their diverse and stunning works, highlighting their vital role in preserving Iran's cultural heritage.

  • Iranian Art

    Experience the exquisite beauty of Iranian art, curated by Velluto. Our collection showcases the rich cultural heritage of Iran through the lens of talented women artists, offering a diverse range of traditional and contemporary pieces.